Old Persona Template

Knowing the people and their problems is the key to solve actual User problems.

A User Persona template tool helps team to understand who is the user of your products/services

CXT-A01

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Make a copy in Google Slides & edit your own version.

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Download a printable template to use offline.

Key benefits offered by this B2B template

Understanding the user behaviour,user needs,wants and goals.
Effectively communicate the product’s vision through storytelling.
Paint a picture of what your product will do after launch, who it will help, and how.
Guide and direct marketing efforts in order to successfully reach your target users.

How to Use This Template

Start with demographics (age, location, job role), then add user goals, pain points, and behaviors. Include motivations and frustrations. Use research data to fill sections on tools they use, buying behavior, and how they prefer to engage with brands.

1) Fill in the Professional Details:

Start by entering essential details such as the persona’s company, job title, and technical proficiency.

2) Define Job Roles & Responsibilities:

Outline the key roles and responsibilities of the persona, providing a clear picture of their daily tasks and decision-making authority.

3) List Tools Used:

Include the tools and software the persona relies on to perform their job efficiently.

4) Tasks to Do:

Map out specific tasks the persona needs to accomplish, helping you understand their workflow and pain points.

5) Identify Professional Goals and Challenges:

Document the top 5 professional goals the persona aims to achieve and the challenges they face in reaching these objectives.